Automated Charge Capture Product Website
Website Copy• Ingenious Med Website• 2025
Comprehensive product website for ACC solution, including value propositions, feature descriptions, and conversion-focused copy.
Project Overview
Created the complete website experience for Ingenious Med's Automated Charge Capture (ACC) product, a flagship AI-powered solution for healthcare revenue cycle management.
Content Deliverables
Homepage Copy
- Compelling headline and value proposition
- Feature highlights with benefit-focused descriptions
- Social proof and trust indicators
- Multiple conversion paths
Product Pages
- Detailed feature explanations
- Use case scenarios
- Technical specifications translated for business buyers
- Integration information
Conversion Elements
- Strategic calls-to-action
- Form copy and microcopy
- Button text optimization
- Navigation labels
Writing Approach
User-Centered Design
Every section answers the question: "What does this mean for me?"
- Started with user pain points
- Focused on outcomes, not features
- Used plain language over jargon
- Structured for scannability
Information Architecture
Organized content to match the buyer's journey:
- Awareness: Problem identification
- Consideration: Solution exploration
- Decision: Feature comparison and proof
Collaboration
Worked closely with:
- Product team for technical accuracy
- Marketing for brand alignment
- Design for visual hierarchy
- SEO team for discoverability
Skills Demonstrated
- UX Writing
- Website Copy
- Product Content
- Information Architecture
- Cross-functional Collaboration
- SEO Content Strategy
Outcome
The website serves as the primary digital touchpoint for ACC prospects, effectively communicating complex healthcare technology in accessible terms while driving conversions.